In the News: WPO Chicago member Shelly Sun

Shelly Sun, CEO and co-founder of BrightStar (Chris Walker, Chicago Tribune)

A great feature in the Chicago Tribune on WPO Chicago member Shelly Sun, CEO and co-founder, BrightStar:

Executive Profile: Shelly Sun, co-founder of BrightStar Care

CEO envisions a world of possibilities for her elder home care business

Photo credit: Chicago Tribune (Chris Walker)

Article of Interest: Managing Globalization

Over at Forbes, Christopher Koch provides four ways that small and medium-sized businesses can manage globalization without losing their minds:

1. Build a process for airlifting in best practices.
2. Plan for disruptions—don’t wait for them.
3. Make up for a small workforce through knowledge sharing.
4. Seed market demand before going in.

Read the entire article here.

This related primer on doing business internationally may help as well.

Article of Interest: How to Promote Like a Pro

Shine Like a Star!

How can you make a difference with your customers and constituency base?  How can you shine?  How do you promote your business like an online pro?

We've got your back covered.

Go here for solutions.  Have any additional tips to share?  We welcome hearing from you!

Book of Interest: How Women Lead

How Women Lead:  The 8 Essential Strategies Successful Women Know is authored by Sharon Hadary, Principal of Sharon Hadary & Co. and founding and former executive director of the Center for Women’s Business Research and Laura Henderson, President of Henderson Associates and founder and former President and CEO of Prospect Associates.

Learn:

• How to empower the leader within.
• How to own your own destiny.
• How to be the advocate unabashedly for yourself + more!

Order the book here.