Monday, January 31, 2011

Video of Interest: How to Craft a New Set of Wings

In the course of growing a robust business, everyone at some point or another runs into this scenario:  You launch a new product and it falls flat on its face. 

As a business owner, what's the typical reaction?  Keep working it (same old, same old) or cut your losses fast (e.g., pull it from the market).

But there are other options.  You can, according to Marissa Mayer (pictured), V.P., Consumer Products at Google, breathe new life into failed ventures.  That old adage of "if you don't succeed, try, try, again" can actually work.

Find out how here by watching a short video.

Photo credit here.

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