Monday, April 19, 2010

News of Interest: A New Kind of Company

When you started your business, you most likely went through the process of determining which type of entity best suits your short and long term needs. For example, some of your options might have been to form a limited liability company (LLC), C corporation or S corporation. Hopefully your attorney guided you along the way by asking the right questions about how you envision operating your business five, ten or twenty years out.

For those of you who are considering new business initiatives, especially if it is caused related or a socially responsible enterprise, you might want to take a look at this new type of business that redefines the very purpose and meaning of a business.

It's called a B Corporation. What are B Corporations?
B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems. B Corporations are unlike traditional responsible businesses because they:
  • Meet comprehensive and transparent social and environmental performance standards.
  • Institutionalize stakeholder interests.
  • Build collective voice through the power of a unifying brand.
Check it out and find out why it matters here:

Certified B Corporation

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