Article of Interest: What's On Your EcoMind for 2010?

Recall Michael Porter's five (5) forces analysis he provided that determines and shapes the competitive intensity and attractiveness of a market?

Attractiveness in this context refers to the overall industry profitability. An "unattractive" industry is one where the combination of forces acts to drive down overall profitability. A very unattractive industry would be one approaching "pure competition".

Another force we need to look at today is green initiatives. What is your green strategy for your business in the new year, the new decade -- over a life time?

... views going green as an essential strategy in a global commercial landscape increasingly contoured by environmental policies, regulations, and attitudes. These companies recognize that consumers’ concern for the environment has morphed into buying behaviors that are at least somewhat recession-resistant.

Take a proactive look here at strategy+business: Green Is a Strategy. Interestingly enough, the authors offer five steps (not forces) to "differentiated" sustainability for a full embrace of environmentalism.