Monday, August 14, 2006

Article of Interest: Business Plan For Your Bright Idea Must Be Clear, Not Long

Question: How long should a business plan be for a subscription content Web site that already has some advertising revenue?

Answer: It is said that Mark Twain once apologized for the long length of a letter to a friend. As the story goes, if he had had more time to improve the clarity of his writing, the letter would have been shorter!

The same holds true for business plans. It's not the length that matters, but the quality of the content that keeps reader attention. Straightforward, hyperbole-free prose is the way to go.

Read on for a few other suggestions.

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