In Graham Kenny's article, "Your Strategic Plans Probably Aren’t Strategic, or Even Plans," he talks exactly about that.
At the start of my public seminars on strategic planning I ask attendees, who rank from board members and CEOs to middle management, to write down an example of a strategy on a sheet of paper. They look at me quizzically at first as they realize that this is a tough assignment. I reassure them that this is indeed a hard question and they plow ahead.
Learn what he discovers on responses
here and pay particular attention to the reader's comments, oftentimes more telling than the article.
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