Never Lose Sight of Who the Customer Is

Bill Aulet, MIT Sloan Senior Lecturer and Managing Director of The Martin Trust Center for MIT Entrepreneurship has said "you need to keep calm and trust the process," when it comes to entrepreneurship.  He goes on to say:

“It’s much more important to figure out who the customer is; figure out the process and what makes that into a business,” adding that “it’s even more important to have a great team.”

Listen to the interview here.