Monday, February 01, 2016

Women Are Strong Tech Users

Women control $20 trillion of annual consumer spend in the U.S. What's more, women are strong tech users—outnumbering men on all major social media sites (except LinkedIn), for instance. It's safe to say that women are spending at least a sizable chunk of their purchasing power on tech products. So it makes sense to look at who's designing them.

It's a simple answer:  Men.

Many people and organizations have spent a lot of time pushing girls toward computer science degrees and into coding bootcamps, advocating for more women in technical roles, and trying to improve the diversity in the industry's upper ranks.

Find out the three biggest challenges facing women in the technology world, which includes the one about who happens to be designing tech products.

Read:  What Closing The Gender Gap in Tech Would Mean Outside the Industry

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