Article of Interest: Mobile Commerce Booms

New data from IBM shows mobile commerce in 2012 is booming, representing 15.1% of all online sales.  Social commerce, on the other hand, is declining 20% in Q2 2012 - just 1.9% of online sales (down from 2.4%).

As a business owner, how are you leveraging technology to perform better for your customers?

... it’s clear that mobile commerce is growing bigger and faster than social commerce.  Why?  Well, mobile-enhanced commerce has a clear value proposition that hits one of the core 4C’s of marketing (as shown above) – convenience.

Read the entire article and view the slideshare here.

Illustration credit:  Social Commerce Today