Monday, February 27, 2012

Article of Interest: Business Growth Tips for 12 Industries

If a business is on a mission to grow, it will no doubt face challenges.
In good times and bad, some companies succeed while others fail. Success is determined in large part by the particular mix of capabilities — the combination of processes, tools, knowledge, skills, human capital, and organizational forms — that companies deploy. 
Does your business have the capabilities required to keep moving forward in a highly profitable manner?

According to "Winning Moves for 12 Industries," all companies have two types of capabilities:  competitive necessities and distinctive capabilities.  

Find out which one you have and whether you have what it takes to outperform your competitors here.

Monday, February 20, 2012

Monday, February 13, 2012

Article of Interest: How to Rework the Brainstorming Process At Work

Does brainstorming really make people more creative at work? At your business, do you make it a regular practice to get together with your team to talk about breakthrough ideas? Does it work?  How do you measure it?
Two recent articles argue that brainstorming doesn't make people more creative.  So how might we remake the brainstorming process, given what science tells us?
Find out here.

Monday, February 06, 2012

Blog Post of Interest: Social Media Marketing

As social media platforms such as Google+ and Facebook continue to evolve and grow, how do you, as a business owner, stay focused and up to date on what's relevant?
The reality of web marketing is that almost all of it happens on platforms that are owned by others. Platform owners, such as Facebook or Google, have provided environments where some things are easy to do, some things are much harder to do, and some things simply can't be done. Even tougher for marketers is that these systems are constantly changing ...
Read: Your Marketing Can Keep Pace with Facebook and Google