|(L) Samuel Kaymen and (R) Gary Hirshberg|
Wednesday, November 2, 2011
4:30 p.m. - 7:30 p.m.
The Westin Michigan Avenue
909 North Michigan Avenue
Chicago, IL 60611
What you will learn:
FINAL CALL! Click here to register. Private affair: For WPO members and prospective members only.
1. The strategy that Gary Hirshberg put into action that led to Stonyfield’s growth from its infancy as a seven-cow organic farming school to its current $370 million in annual sales.
2. How Stonyfield has parlayed its social media platforms and marketing initiatives into successful and authentic communication with consumers.
3. How Stonyfield has challenged the myth that social or environmental missions conflict with the company's financial objectives and instead created a "win-win-win-win-win-win-win" business model in which all stakeholders (employees, investors, customers, consumers, suppliers, farmers and shareholders and even the cows) all win.
Link to Samuel Kaymen and Gary Hirshberg Stonyfield story