When we ask investors what they look for in a company, they say ‘we invest in the jockey, not the horse.’ What they really mean is they are willing to bet on a CEO who they believe would make them money. Lots of money. So if you want them to invest in you, you need to appear to be a clone of that investor, have a serious track record of delivering big returns for investor, or be able and willing to proclaim your expertise.Springboard educates, sources, coaches, showcases, and supports high growth women-led companies seeking equity capital for expansion.
Do you have a serious track record of delivering big returns at your business, or are you able and willing to proclaim your expertise?
Read the entire interview here.