But Inc. magazine does a good job with whetting our appetite on the topic:
How to Create a Mobile Strategy for Your Business.
Let's face it. Mobile devices have drastically shifted the online landscape to the point that in 2010 more than 50 percent of all Internet access was being done via handhelds of some sort. About 45 percent of mobile owners are using their devices to download social networking apps. In fact, 35 percent of Android and iPhone owners in the U.S. use apps such as Facebook before getting out of bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson.Your strategy should be based on how your customers use handheld devices in their everyday lives. Do you know how they use their devices? Better start asking.
Read the entire article here.
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