Monday, March 21, 2011

Commentary of Interest: The Power of Persuasion; Does It Sell Anything?

Are you advertising with your business?  Yes, remember that good old-fashioned way of getting the word out to a large number of people about your brand via television, print or radio?

Or maybe you've switched to heavy use of social media platforms like Linked In, Twitter and Facebook to boost the star marketing power of your business.  Have these platforms rewarded you in some fashion with having the most number of fans -- say with new business?

Clearly, as business owners, we need to revisit the whole point of social media and social networking:  to sell a product or service.

Read:  Just How Influential Is Your Social-Media Program if It Isn't Helping To Sell Product? ~ by Rance Crain

Posted by:  Women Presidents' Organization Chicago

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