Saturday, August 01, 2009

Article of Interest: Twitter Intelligence

Since the focus of our 6th Annual WPO Chicago Summit August 13th is on communication strategies for a connected world (e.g., social media), we will continue to blog about a variety of social media and networking platforms that enable you to connect, collaborate and engage with other human beings worldwide through your business.

The first big question is this: Are you connected? As a founder, President or CEO of an organization, are you using Facebook, Twitter, LinkedIn, Wikipedia, and blog sites as a business tool?

Here's what a CEO says:
"Customers crave engagement and dialogue with the brands they love, and Twitter is one of the ways you can help establish that," Marr said. "The key is remembering that you're walking into one big dinner party - if you start shilling products instead of engaging with people you might not find any seats at the table."
About how 31 percent of business owners through the 2008 Inc. 500 maintained a blog or presence on a social network.

What about you? What are you doing right now? How will we know?

Read more here.

Other related resources:

CEO's Who Twitter

Tweets From the Chiefs
C Level Tweeters
No surprises in CEOs using Twitter

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