Sustainable solutions only happen through smart choices and the art of execution. But have you thought about how design factors into it? This commentary, "Yes, Your Social Media Strategy Needs Design" will compel you to take a new approach to how you communicate with the world whether with words or images (hence, the Moscow Bridge image) or both.
Wikipedia "design" definition:
"Design is the planning that lays the basis for the making of every object or system. It can be used both as a noun and as a verb and, in a broader way, it means applied arts and engineering. As a verb, "to design" refers to the process of originating and developing a plan for a product, structure, system, or component with intention."Go here for the voice of David Armano who blogs for Harvardbusiness.org.