Monday, March 02, 2009

Article of Interest: Six Ways To Make Web 2.0 Work

As the popularity of Web 2.0 has grown, so has anxiety over how to use the range of technologies to our advantage. Many companies are experimenting with the tools or deploying them on a trial basis.

To help companies navigate the Web 2.0 landscape, the authors identified six critical factors that determine the outcome of efforts to implement the technologies. They are as follows:

1. The transformation to a bottom-up culture needs help from the top.

2. The best uses come from users—but they require help to scale.

3. What’s in the workflow is what gets used.

4. Appeal to the participants’ egos and needs—not just their wallets.

5. The right solution comes from the right participants.

6. Balance the top-down and self-management of risk.

You won't want to miss this article published at The McKinsey Quarterly on "Six ways to make Web 2.0 work" which presents a vast array of opportunities -- for companies that know how to use Web 2.0 (including blogs, podcasts, wikis and social networks).

Web 2.0 promises further gains, although the capabilities differ from those of the past technologies (Exhibit 3 above).

Go here to learn more.

1 comment:

Sameer said...

Hi Laurel,

McKinsey did surely put in lot of hard work in compiling the report, but I feel that implementing the Web 2.0 strategies in house and outside are challenging. Some strategies might work in house but not outside and vice versa. Maybe the ways to tackle this situation need to be explored now.

In the mean time, please take a look at our visualization of McKinsey's report at and let us know your feedback.